Emma launched its eponymous in 2019 with a mission to develop circular beauty brands that keep resources circular to eliminate waste and reduce carbon footprint in an industry that generates 120 billion units of waste each year. brand was established.
The company has achieved impressive results since launching just two and a half years ago. Last October, the company announced it had reached its goal of becoming carbon positive. Lewisham said the company aims to have the carbon footprint of its products “close to zero” by 2030.
speak above indie pioneerOn the podcast, Emma emphasized that the industry isn’t moving fast enough to close the loop.
“Recycling is not the solution. We cannot recycle ourselves out of this mess. By recycling, we still extract matter from this earth and take in more.” We already have all the materials we need and it already exists … we need to think beyond recycling and that is the solution to this waste problem and carbon problem we have in the industry There is none.”she said.
She admits that it’s very difficult for brands to implement such practices and processes, stressing that it took them nearly three years to figure it out.
It’s clear to Emma that the planet can’t afford to wait for all beauty brands to move to a circular model.
The plan details exactly how beauty brands can accelerate their transition to a circular model on a global scale. The blueprint also includes the intellectual property of the product packaging, which is designed in a circle.
“We strongly believe that cooperation must be prioritized over competition if we are to play our part in meeting global climate goals. We’ve shared IP about and it’s about helping others quickly track your transition: the state of the world at the moment and what it takes to reach global climate goals Given that, we must put cooperation first.”said Emma.
For more on Emma and Emma Lewisham, check out the podcasts above, or on Spotify, Apple Podcasts, Google Podcasts, and more.
