‘Big change in attitude’
Holly, owner of One Scoop Store in Stoke Newington, London, said:
“There is no doubt that the attitude toward second-hand clothing has changed significantly. Demand for it is huge right now and the sector will overtake fast fashion within the next few years.
“Consumers who previously didn’t think about second-hand goods are now actively shopping this way. had to trawle charity shops and markets, but now there are many companies doing the hard work for you.”
“A brand that provides a platform for SMEs”
Through a partnership between Love Island and eBay, attendees entered the show wearing stylish vintage clothing provided by independent sellers on the e-commerce platform.
Alan Thomas, UK CEO of Simply Business, said: This is already having a direct impact on consumer searches. That means searches for “sustainable brands” increased by 100% in his first week after the show aired. The data also confirms that in the last 12 months he has seen a 23% increase in independent fashion small businesses.
“SMEs are vital to the UK economy. It shows the growth and innovation that drives us, and it’s more important than ever for us to champion them.”
If you’re looking to start an online shop, our how-to guides have tips on setting up ecommerce platforms (including eBay) and other practical steps you need to know.
Do you have a sustainable fashion business? Share your experience in the comments section below.
