walmart When P&G Joined forces to offer free in-store recycling collection for beauty packaging twenty five Walmart stores across Pennsylvania, New Jersey, Oklahoma, and Arkansas.
This program is run in partnership with TerraCycle. TerraCycle offers recycling solutions for products not typically collected through on-the-street programs and is made available free of charge to customers through sponsorships from Walmart and P&G. Consumers can bring in empty hair care, skin care and cosmetic packages of any brand purchased anywhere.
“Walmart and P&G are working together to enhance recycling solutions and educate communities about the importance of sustainability by providing convenient in-store drop-off points for hair care, skin care and cosmetic packaging,” said the statement. This innovative collaboration offers consumers the opportunity to divert previously non-recyclable beauty waste from landfills in a convenient way.”
The expanded Beauty Recycling Program will join Walmart’s existing recycling initiative and offer three “Recycling Hubs” — 2 in Arkansas and 1 in Oklahoma. At the hub, in addition to beauty items, consumers can find home and garden packaging, pet food packaging, plastic toys, soft plastic food packaging, coffee capsules and water filters, used clothing, plastic bags, ink More products, such as cartridges, can be recycled. In addition to P&G, Recycling Hub is supported through sponsorships from many CPG companies, including: Unilever, Nestle When pepsico a toy brand Mattel.
online warehouse retailer Boxed It also recently partnered with TerraCycle to allow customers to recycle packaging for household essentials and personal items through a mail-in program, also sponsored by P&G. For a CPG company or retailer, these kinds of programs aren’t just useful for his ESG initiatives. It also offers a great marketing angle as the number of conscious consumers seeking more environmentally friendly ways to reduce waste is growing.