August 18, 2022
Fast fashion has long been criticized for its negative environmental impact. Currently, online reseller thredUP motion Celebrity influencers endorse the evils of fast fashion while promoting the types of clothing offered by online thrift stores.
stranger things Star Priah Ferguson curates and promotes a line of outfits for thredUP in parallel with the launch of an initiative called the ‘Fast Fashion Confessional Hotline’. Gotham.SHopper can call the hotline to hear Ferguson’s take on why fast fashion is bad for the environment.
retail wire A call to the hotline confirmed that the caller was connected to Mr. Ferguson’s recording. Ferguson offers several options for listening to additional messages that help shoppers “break away from fast fashion.”
- Option 1 is for customers who want Ferguson to stop splurging on fast fashion.
- For Option 2, Ferguson explains why frugality is better than fast fashion.
- Option 3 allows customers to listen to Mr. Ferguson talk about “bad fast fashion” and encourage callers to leave their own voicemails.
The new initiative does not represent thredUP’s first volley against fast fashion. In fact, the company recently launched a campaign targeting competing businesses as well as its business model.
In June, thredUP sent push notifications to customers in San Francisco, oath Do not patronize Shein’s pop-up shop. It also promised anyone who joined the boycott her 40% discount and free shipping on their first purchase from thredUP.
The news from thredUP’s recent earnings call on the company’s health was mixed.
The company said it would lay off 15% of its internal staff and close processing centers due to softening demand. footwear newsOther companies in the fashion sector have also laid off workers recently.
Despite the reported net loss, thredUP’s earnings report sparked a surge in the stock on news of active buyers and an increase in orders, the company said. motley fool.
Discussion question: Do Gen Z consumers view fast fashion confessional hotlines as genuine or pushy? Are you there?
“The reality is that resellers should be more vocal about why they are a good choice. They claim sustainability, but why not leverage it?”