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Landing on Susan Alexandra’s Instagram page is like entering a parallel universe.Cob earrings hanging from green and yellow corn literal From corn to makeshift bra tops made out of fruit-shaped coasters, the brand’s feed is a vibrant kaleidoscope of content that’s addicting.
This is the world of Susan Alexandra. She is a beloved brand and has accomplished her one of perhaps the most elusive challenges in the fashion world. Susan Alexandra’s intricate and flamboyant beadwork has made her a popular retailer among celebrities and has garnered followings such as Emily her Ratajkowski, Gigi her Hadid and Emma her Chamberlain.
And now, the brand has ventured into the bridal space with a gorgeous collection of beaded accessories, from crowns to caplets to champagne bags.
“We were being asked [bridal] Susan Cohn, the brand’s founder and creative director, told POPSUGAR:
For brides who want bold, vibrant, Susan Alexandra’s signature touches for their big day, it makes sense to have these products. Cohn revealed that the brand was already producing one-off bridal items before its official launch. Another popular specialty? Grooms looking for a whimsical, unconventional ring box.
“We made a lot of custom versions, changing initials, changing colors and designs,” Cohn said. “It was really, really cute.