In late 2020, developers Noam Liran and Alex Litvak were inspired to create a platform that applies automation concepts from security to business analytics areas. Liran brings his cybersecurity experience, having served as Chief Technology Officer at his R&D center at Microsoft in Israel, to develop software that enables companies to analyze business data to test and adjust their go-to-market strategies. is created.
This software was Sightfull’s (no, not a typo) first product. Sightfull is a startup that today completed his $18 million Series A round led by Dell Technologies Capital, with participation from Norwest Venture Partners and Tiger Global. The new investment will go towards product development and expansion of the Sightfull team. Liran aims to grow the workforce from 25 to 50 within the next year and open an office in New York City (Sightfull is based in Tel Aviv).
“[Our] The platform is for all revenue-related teams, from revenue and sales operations teams to finance, revenue leaders to executives,” Liran said in an email interview with TechCrunch. “Sightfull can provide all these stakeholders with answers to all their business questions, insights that uncover hidden growth opportunities, and warnings of potential problems with their go-to-market strategies.”
Sightfull’s secret sauce is what Liran calls a “graph analysis” system that attempts to map and correlate revenue data and discover relationships between various key business activities. Leveraging this system, his Sightfull software proactively identifies issues impacting revenue and seeks to identify chokepoints that may be impeding revenue.
“[We aim to bridge] It enables revenue analytics and business intelligence using automation that allows SaaS (software as a service) companies to get the most out of their business data,” added Liran.
Sightfull falls into the hot new category of software startups known as Revenue Operations and Intelligence (RO&I). VC funding for RO&I companies jumped from $321 million in 2020 to $952 million in 2021, according to Venture Scanner data.
siteful conflict Funnel IQ sells access to a revenue operations platform for B2B SaaS companies. ScaleMatters is another competitor. It is differentiated by its early stage and growing customer base.
However, Liran believes there is plenty of room for growth. Specifically, Sightfull invests resources in building tools for “data storytelling” that doesn’t require business intelligence expertise. Sightfull now has about a dozen of his SaaS customers, including his Wiz and storage hardware startup his VAST Data.
“Over the past few years, it’s become clear that business intelligence tools, combined with strong data and analytics teams, are the only way to uncover business problems and growth opportunities in real time,” said Liran. “There is a significant gap in the market to provide proactive strategic go-to-market insights that revenue teams can leverage directly without relying on business intelligence systems or data analysts. They say they are desperately looking for ways to optimize the flow in real time.”
