To celebrate National Hispanic Heritage Month, SHEIN and the City of El Monte host a block party honoring local Latino artists and designers
El Monte, California, September 13, 2022 /PRNewswire/ — Global fashion retailer SHEIN today announced its Art Discovery Program. The program aims to bring visitors outside of small metropolitan communities by creating new shopping and shareable art destinations for a limited time. SHEIN also financially supports small businesses in the surrounding area and promotes their business on local and global platforms.
Through a unique combination of offline mural activities and online sales, SHEIN further enhances credibility, helps revitalize neighborhoods, empowers diverse communities, and empowers artists by providing a platform for them through mural art. We plan to help. SHEIN commissioned her five Latino artists. Alex Ali Gonzalez, Marisabel Bazan, Sergio Robretto, Teddy Kelly When Yaipublish murals in the city of El Monte.
“SHEIN X: Art Discovery Project El Monte City,” Said Jane Lee Fosberg, Director of Brand Partnerships at SHEIN. “This is the first program of its kind aimed at shedding light on the culture and history of small communities within a metropolitan area through art and fashion.”
To celebrate, SHEIN and El Monte City Host a block party hosted by iHeart Radio Natalia Perezlocated along the main street of the city, and has the following characteristics:
- SHEIN sample sale popup
- Live DJ set by iHeartRadio’s DJ Lezlee
- food truck
- local vendor
“We are honored that SHEIN chose this city. El Monte As the first place to bring in art discovery projects.” Jessica Ancona,Mayor El Monte“We needed to bring art back to outdoor public spaces and we are thrilled that SHEIN has commissioned five murals for our downtown area to bring the community to life with beautiful art.”
free block party event Saturday, September 17thfrom 10:00 am to 5:00 pm 10827 Main Street El Monte, California.
Additionally, SHEIN X has partnered with 12 Latino artists, designers and creators. Alicia Aguilar (latina love), Angelie Vargas (Angelie V), Anthony Carranza (pulp americana), Danae Nunez (Mokosa), Gerardo Rosario (Pomoy), Indira Prieto (indie sign), Larimie Garcia (studio seaco), Limaris Burgos (Lily), Meredith Spielman (Meredith Gardenia), Natalie Bermudez (Nas Bermudez), Salamiel Walton (Colombian women), When Veronica Parra (Vero Sparkle). SHEIN X will use the designs on a variety of products available for purchase on SHEIN.com, including t-shirts, cell phone cases, and tote bags. September 15th.
For more information, please visit: us.shein.com/campaign/sheinxartdiscovery2022.
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to the agile chain of supply, reducing inventory waste and enabling us to offer a wide range of affordable products to our customers around the world. From our global offices, we reach customers in over 150 countries. For more information on SHEIN, please visit: www.SHEIN.com.