Puma, one of America’s top sports brands, has launched Black Station, a 3D spatial playground. This is a bid to create a unique web3 space for the NFT community to enjoy the brand..
A new limited edition redeemable Puma sneaker was unveiled during New York Fashion Week as part of the Futrograde show. Experiences at the show and shared widely online allow PUMA clients to enter a surreal digital lobby space. There are three separate portals showing off the Nitro NF RNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT Nitro Passmint.
A verified Puma account promoted this experience on Twitter: “Our very own 3D spatial playground. A unique Web3 space that allows the NFT community and all PUMA followers to experience the brand like never before.”
The branded sneakers, known as the Nitro NFRNO and Nitro Fastroid sneakers, are associated with PUMA’s recent NFT Nitropass mints and can be redeemed by PUMA customers. PUMA Black Station has been envisioned as an immersive, interactive place to experience the future of the brand. As a blank, ever-evolving 3D canvas, Puma’s Metaverse experience is a dynamic destination to visit. Connect consumers with the variety of web3 activations emerging at Fashion Week next year and beyond.
PUMA’s chief brand officer, Adam Petrick, who drives a product design and digital perspective, said it felt right to launch Black Station for customers’ digital exploration.
“Twenty years ago, Black Station was PUMA’s most innovative fashion design home.
PUMA Joins Other Fashion Brands
PUMA joins Prada, American Eagle and Tommy Hilfiger as the latest brand in fashion retail to embrace the Metaverse and related technologies for its brand-loving customers. The Black Station experience at Fashion Week promotes digital experiences and physical brands through NFTs.
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