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    Home»Fashion»Puma Unveils Metaverse Experience at NY Fashion Week
    Fashion

    Puma Unveils Metaverse Experience at NY Fashion Week

    M.KaratasBy M.Karatas13. September 2022No Comments3 Mins Read
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    Puma, one of America’s top sports brands, has launched Black Station, a 3D spatial playground. This is a bid to create a unique web3 space for the NFT community to enjoy the brand..

    A new limited edition redeemable Puma sneaker was unveiled during New York Fashion Week as part of the Futrograde show. Experiences at the show and shared widely online allow PUMA clients to enter a surreal digital lobby space. There are three separate portals showing off the Nitro NF RNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT Nitro Passmint.

    A verified Puma account promoted this experience on Twitter: “Our very own 3D spatial playground. A unique Web3 space that allows the NFT community and all PUMA followers to experience the brand like never before.”

    Coming soon.#PUMANYFW We are back with FUTROGRADE, an immersive runway show that connects past, present and future.

    Link your profile to enter Black Station, an exclusive portal that syncs with the physical show in New York on September 13th at 11:59 PM EST. pic.twitter.com/PbYnD0EN4M

    —PUMA.eth (@PUMA) September 12, 2022

    The branded sneakers, known as the Nitro NFRNO and Nitro Fastroid sneakers, are associated with PUMA’s recent NFT Nitropass mints and can be redeemed by PUMA customers. PUMA Black Station has been envisioned as an immersive, interactive place to experience the future of the brand. As a blank, ever-evolving 3D canvas, Puma’s Metaverse experience is a dynamic destination to visit. Connect consumers with the variety of web3 activations emerging at Fashion Week next year and beyond.

    PUMA’s chief brand officer, Adam Petrick, who drives a product design and digital perspective, said it felt right to launch Black Station for customers’ digital exploration.
    “Twenty years ago, Black Station was PUMA’s most innovative fashion design home.

    PUMA Joins Other Fashion Brands

    PUMA joins Prada, American Eagle and Tommy Hilfiger as the latest brand in fashion retail to embrace the Metaverse and related technologies for its brand-loving customers. The Black Station experience at Fashion Week promotes digital experiences and physical brands through NFTs.

    Do you have anything to say about this story or something? Join the discussion on our Telegram channel. Tik Tok, Facebook, or twitter.

    Disclaimer

    All information contained on our website is published in good faith and is for general information purposes only. Readers are strictly at their own risk for any actions they take with respect to information they find on our website.





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