Herzogenaurach, Germany–(business wire)– Sports company PUMA will discuss solutions to the fashion industry’s most pressing sustainability issues including waste, materials and climate change at a global event in September.
The People’s Conference, held in London on September 6th and streamed worldwide, will bring together PUMA industry players, activists, NGOs, experts, ambassadors and consumers to raise awareness about waste tackling and more. Discuss the use of sustainable materials, combating climate change, protecting forests, and research findings. How the industry can work together to achieve results faster.
“This event will focus on Gen Z because we want to give this generation a say in the decisions that must be made today to shape a more sustainable future.At the United Nations they call it the Conference of the Parties, we call it the People’s Assembly. ”
Prior to the event, PUMA launched the platform PUMACOP.com. Users can find out more about the event and register their interest in attending on this platform. The event will also be live-streamed on this platform.
Actress, model and activist Cara Delevingne will host the event alongside Puma CEO Björn Gulden and Puma CSO Anne Laure Descourt.
“With PUMA, I have been working on the topic of sustainability for several years, and together we have launched more sustainable collections such as Exhale,” says Cara Delevingne. “It is important to continue the discussion on this topic in order to find solutions to environmental problems such as climate change, waste management and biodiversity. ”
Increasing corporate sustainability has been a key pillar of PUMA’s strategy for many years. Earlier this year, the company reduced carbon emissions from both its own operations (-88%) and its supply chain (-12%), including the use of renewable energy certificates, between 2017 and 2021. announced that it did. Significant increase in sales during the same period. PUMA aims to have 9 of his 10 products made from more sustainable materials by 2025.
The company was the industry’s most sustainable brand according to the latest ranking by Business of Fashion, which analyzed 30 of the biggest companies in the fashion industry.
The Conference of the People will be held on September 6th at 12:00pm (1:00pm BST, 7:00am ET) in Shoreditch, London for 225 invited guests. The live stream of the event is free and accessible to everyone.
PUMA is one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. For over 70 years, PUMA has relentlessly pushed sport and culture forward by creating high-speed products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf and motorsports. We work with famous designers and brands to bring sporting influences to street culture and fashion. The Puma Group owns the Puma, Cobra Golf and Stitched brands. The company sells his products in more than 120 countries, employs approximately 16,000 people worldwide and is headquartered in Herzogenaurach, Germany.