Photo: Adam Berry/Getty Images
These are the stories that are making fashion headlines on Wednesday.
How TikTok won fashion
Before the pandemic began, Instagram was the leading platform for fashion and beauty, effectively replacing print magazines as a source of trends to guide these industries. When TikTok became popular, users gravitated toward silly, personable videos, content that felt authentic rather than commercial and artificial. As Instagram struggles to adopt the features that made his TikTok so successful, the fashion and beauty influencer has found a new, more authentic home on TikTok. {business of fashion}
Photo: Courtesy of H&M
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H&M rebrands activewear with Jane Fonda and Jaquel Knight
Academy Award-winning actor, activist and former aerobics star Jane Fonda and renowned choreographer Jaquel Knight star in the campaign for H&M Move, H&M’s updated activewear line. The first drop includes a range of must-haves, including functional tops, lightweight jackets and a wide selection of tights and bras. The collection features a series of tracksuits with sport logos and reflective details. H&M Move launches his August 4th, with collections for women, men and kids available in stores and at hm.com/move. {Fashionista Inbox}
J.Crew is reviewing its rewards program
The new program builds on the brand’s existing points-based cash rewards but includes perks like birthday shopping credits and free monogramming. ascends the tiers and progresses towards the Gold level. Derek Yarbrough, chief marketing officer at J.Crew, said his membership program, titled J.Crew Passport, is “going beyond transactions to truly give customers greater access to the brand. developed,” he said. J.Crew Passport will be promoted both online and in stores, including on the retailer’s homepage. {modern retail}
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