Cassandra Schaeg isn’t trained as a certified beer expert ‘cicerone’ or a wine steward ‘sommelier’, but she successfully runs a popular beer and wine tasting room in Escondido. I’m here.
A San Diego woman with a charismatic personality and an unwavering determination, Schaeg considers herself a beer and wine entrepreneur. To her credit, she raised her $175,000 from sponsors to produce her new six-week TV show, which debuts Thursday, September 15 at 8:30 p.m. on KPBS-TV. Raised funds.
Called “Fresh Glass,” the show will focus on BIPOC (Black Indigenous Peoples and People of Color) and female entrepreneurs in the beer and wine industry. It will be broadcast from September 15th to October 20th.
‘Fresh Glass’ is described as a food, beverage and entrepreneurship lifestyle show with guests whose backgrounds, personalities and journeys epitomize empowerment, grit and perseverance.
“The reason I’m eligible to be on the TV show is because I like beer and wine,” Schaeg told The Times of San Diego. “I don’t claim to know everything. This show is about people like me who take chances, who struggle as entrepreneurs, who hone their skills, and who have the drive.” “
The show will feature interviews with Californian people in the beverage business, including Dennis Clark of Artipiano Vineyards in Escondido, Amanda Jane Thomas and Shanita Nicholas of SIP & Sonder in Inglewood, and Aaliyah Nitoto of Free Range Flower Winery in Livermore. will be featured. Also, Lodi’s Anaya Vineyards, Solvanto’s Rideau Vineyards, Laguna His Beach’s McLain Cellars, and America’s first Native American female winemaker and his wife, and the first Creole woman in the United States. I plan to own a winery.
“I am honored to bet on myself and share the stories of individuals who made the leap to pursue their entrepreneurial journeys.
Schaeg explained her thoughts behind the title “Fresh Glass.” “In bringing this concept to life, we wanted the title to reflect that it reveals a new story,” she said. “Fresh Glass is based on the idea of sharing a fresh perspective and face to the food and beverage industry.”
Black Shegum hosts “Fresh Grass” with white Teresa Hoyles. His girlfriend Hoiles, a writer and producer, pitched the idea of ”Fresh Glass” to John Decker, interim associate of KPBS content and his general manager. In 2017, Hoiles produced his KPBS series called Her Re’flect. Re’flect aired nationally on his PBS affiliate.
“Theresa had a long-standing friendship with John Decker,” Schaeg said. “She came up with the idea and approached John. We created it, piloted it, and here we are.”
Shaig said he paid $10,000 out of his own pocket to produce the pilot.
According to Schaeg, sponsors that covered much of the $175,000 production cost for the six weekly episodes included Visit California, tourism nonprofits, the Conrad Prebys Foundation, Stone Brewing, Beyond Law, a San Diego law firm, and KPBS. It is included. In addition, about $18,000 was raised from the crowdfunding platform He IFundWomen.
According to KPBS, “Fresh Glass” is the latest addition to the Explore Local content program. The Explore Project aims to collaborate with local producers on program and series ideas that reflect San Diego’s diverse and dynamic community and allow viewers to share experiences and connect, he said. said KPBS.
“One of the key criteria we use to decide whether to add a show to our lineup is what we call the explorer spirit,” Decker said in a statement. Inviting audiences from all walks of life to explore new worlds, discover new ideas and broaden their horizons?Freshgrass embodies this spirit.Cassandra and Theresa contact me on the show When I took it and saw the pilot, I thought this was something special.”
“Fresh Glass” will be directed by two-time Emmy Award-winning director Michael Taylor with San Diego production company NWB Imaging. Fresh Glass Productions LLC, founded by Schaeg and his Hoiles, owns the “Fresh Glass” show, Schaeg said. “Fresh Glass” is set for his January 2023 syndication, according to a KPBS statement.
In June 2016, Schaeg opened the tasting room SIP Wine & Beer at 131 South Orange Street, Escondido. She said it took a year to plan and secure permits and licenses before the doors opened.
While running SIP Wine & Beer, Schaeg worked full-time for one year as a Career Specialist at the San Diego Community College District and three years as a Senior Program Manager at Richard Heath & Associates.
Schaeg said her career before joining SIP Wine & Beer included ten years of working with tribal communities and the federal government’s Temporary Assistance for Families in Need program. said.
COVID-19 has shut down SIP Wine & Beer for a year, from March 2020 to June 2021, Schaeg said. “We have not regained our previous position yet. It will take time, but I am still here.”
Jamul Casino Appoints Scott Lake as Chief Marketing Officer
Jamul Casino has appointed Scott Lake as Chief Marketing Officer, who brings over 25 years of experience in senior marketing management for world-class hotel and casino properties.
Jamul Casino president and GM Mary Cheeks said: “I am excited to see what ideas Scott has to enhance our marketing efforts.”
Previously, Lake was a management consultant for Kognitiv, a Canadian company that designs and develops application software for the hotel industry. He also spent eight years at Sands China, most recently as Loyalty’s Senior Vice President of Marketing and Strategic Analysis.
He also worked in several hotels in Macau, a special administrative region on the south coast of China. Hotels included Sands, Venetian, Londoner, Parisian, Plaza and Four Seasons. He also spent 13 years at Caesars Entertainment in positions such as Director of Marketing for VIPs and Director of Marketing for National Casinos.
Lake holds a Bachelor’s and Master’s degree in Hotel Management from the University of Nevada, Las Vegas. She also holds several professional titles, including a Certified Digital Marketing Professional from the Digital Marketing Institute and a Digital Marketing Professional Certified Marketer from the American Marketing Association.
“I was drawn to Jamul Casino because of the outstanding leadership of the Jamul Indian Village tribe and casino operators,” said Lake. “I am impressed with how this team has built this property and its brand from the ground up and become a leader in the region in less than six years. hoping.”
Opened in 2016, Jamul Casino now features approximately 1,700 slot machines, 46 live table games, a dedicated poker room and a variety of restaurants, bars and lounges.
UK advertising paused after Queen’s death
As the news of Queen Elizabeth II’s death reached the world, a group of advertising industry executives representing some of the UK’s biggest brands gathered to listen to presentations about the future growth of the advertising industry.
As reported by Ad Age, a trade publication for the advertising industry, when the news was announced, after a minute of silence, several executives quickly left the room to discuss campaign launches and messaging. I considered the next steps.
What happened next across the British Isles was a wave of outrage among major British broadcasters, publishers and social media platforms, including ITV, the UK’s largest commercial broadcaster, and Bauer Media, a large commercial radio network. It was an immediate cessation of advertising. The Times, a print newspaper, and Mail Online, the UK’s largest digital newspaper, did not run ads for a day.
For some 48 hours after Her Majesty’s death, commercial breaks were suspended and regular programming was replaced with a tribute to the Queen’s life and 70 years of reign on the world stage.
“Don’t try to sell anything against the backdrop of tragedy or death,” one advertising executive told UK-based marketing and media publication publisher The Drum.
The Drum also quoted a British advertising agency staff member who said the client had asked for advice. In response, clients were advised to postpone or pause advertising out of respect or because the public did not have the mindset of receiving a commercial message, reported The Drum. .
As one industry executive told Ad Age: For example, anything referring to royalty or crowns is excluded. Also, people have different moods and no one particularly wants to see ads today. “
In the UK, another temporary ad shutdown is expected until Monday, September 19, when the legendary monarch’s state funeral will be held at Westminster Abbey.
Raindrop Founder Launches Podcast
Jacques Spitzer, founder and CEO of San Diego creative marketing agency Raindrop, launched a podcast called Marketing People Love.
Featuring conversations with Spitzer and leading branding experts, this podcast explores the most important lessons learned about marketing, why consumers love brands, new opportunities for brands to connect with consumers, marketers and entrepreneurs. Covers topics such as practical advice for home. 30- to 35-minute podcasts are available on Spotify and Apple Podcasts.
“My goal with the podcast is to inspire storytellers and brand marketers who are hungry for inspiration and lessons,” said Spitzer. “We didn’t want to create something that was overly technical or focused on trade secrets. We want to understand why they think and what they love about the industry outside of the brands they work for.”
The debut episode featured Sean Frank, CEO of Ridge Wallet, a Los Angeles-based company that makes small credit card-sized wallets. The company generates $50 million in annual revenue.
Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears every Monday in the Times of San Diego.
