KFC is synonymous with great fried chicken, but it’s also making moves in the fashion world.
Yes, you heard us right, KFC does style.
The fast-food chain has partnered with lifestyle brand Hype to create a 47-piece collection that includes hoodies, racer jackets and backpacks.
The co-branded clothing and accessories line features exciting designs inspired by both brands, merging KFC’s sarcastic interactive message with Hype’s bold heritage statement.
The exclusive range has all the staples such as bralettes, joggers, t-shirts, puffer jackets, caps and backpacks.
Inspired by KFC’s history, menu and slogan, the design is perfect for festivals.
Hype’s original dad cap shape with ‘Bargain Bucket’ embroidered on the front and contrasting ‘It’s Finger Like Good’ embossed in KFC Red on a bright white soft-touch fabric base. Includes statement loungewear set.
Make a true statement with the standout Vintage KFC Racer Jacket, a timeless oversized piece adorned with buttoned detailing and a fitted hem and cuffs, plus classic branding on the chain.
For those looking to accessorize, the new KFC Bucket Bag and KFC Drink Bag are the perfect finishing touches to any outfit. Carefully designed to hold a bucket of chicken and a drink of KFC, respectively.
Hype was founded in 2011 with a mission to dominate lifestyles. The words “Get Your Own” inscribed on the lighter and the simple script on his floral-printed T-shirt helped make it a household name.
It is now an instantly recognizable global brand.
Meanwhile, in 1952, Colonel Harland Sanders opened Utah’s first KFC restaurant. Since then, the business has become famous all over the world, with over 900 of his restaurants in the UK and Ireland.
Both brands’ notoriety means this is a combination made in food and fashion heaven.
The collection will be available exclusively at HYPE’s Carnaby London store, justHYPE.com and select retailers worldwide from August 4, 2022.
This new collection follows in the footsteps of the popular Greggs x Primark collaboration and is the second drop announced last week.
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