On Tuesday night, Cipriani’s majestic Great Hall put social feasts on hold and transformed into a memorable destination.
Bright lights signaled the entrance of the first look, the six ensembles presented in monochromatic beige tones and understated PUMA monograms throughout. (one in an all-black look, the other in a solid red) emerged from both sides of the platform and suddenly plunged into an avant-garde dance battle under dim lighting. Amid the choreographic chaos, it became clear that their runway rendezvous foreshadowed a black-and-red sportswear iteration of the line that would soon bounce off the runway next.
The tracksuit jacket and pants celebrate PUMA’s heritage with a timeless imprint T7 Formstrip and iconic leap appliqué. One model wears an oversized helmet-inspired hat, a nod to the brand’s deep roots in sport, featuring a leather jacket and pant set, a heavy coat, a voluminous parka, a padded vest, and a Fashion spoke for itself, but eight-time Olympic gold medalist Usain Bolt hit the runway in a branded black tuxedo and dramatic train. At that time, Puma’s legacy of excellence in the sport felt like an unprecedented reality on its runway.
“It’s so cool. I’ve never seen anything like it,” Bolt, the greatest sprinter of all time, told Hypebeast about his appearance. PUMA has been a big part of my life, they have helped me reach every corner of the world.”
Later, downtown’s expressive streetwear codes intersected with Uptown’s penchant for luxury fabrics through many original, graphic-controlled silhouettes.Playful character motifs in myriad colors. Knitted sweaters and multicolored jackets recall the label’s youthful approach. Elsewhere, his puffer jackets took center stage in nearly every color, and his leopard print appeared casually on dresses, jackets, and pants.
One model strikingly balanced a hat that hosts nine logos in several saturated tones, as if to symbolize a series of collaborations that have since emerged on the scene. Among them, Palomo His Spain modifies Puma’s sporty silhouette with his story of a genderless approach and his ’70s-inspired colors, AC Milan premium his woven his label, distinctive Punch celebrated the Paninari subculture through his patches and embroidered details.
Standout, Harlem’s Dapper Dan has created a capsule fueled by pre-game style concepts with an emphasis on luxurious upcycled and knitted materials. It was the tailor’s signature logomania, or, as he puts it, “the implementation of the symbol that embodies luxury”. Between the abstract puffer jacket turned into one, the line artfully fused sportswear and high fashion. For Dan, the classy crossover is “the best thing that could have happened to fashion.”
“It’s comfortable, accessible, and creates a true classic,” he tells Hypebeast.
The following looks underscore PUMA’s experimental tastes, transforming puffer fish into skirts, giving jackets with sharp shoulders a metallic finish, and using its signature logo as the centerpiece of an all-white bodysuit. I am using it. In the finale, a model bounced down the runway in an inflated beige jacket with the brand’s logo embossed on the back, deftly providing a snapshot of what fashion’s distant future might look like.
Reflecting on her debut at NYFW as the brand’s lead visionary, Ambrose said, “We want this concept to be challenging enough for audiences to express themselves creatively in the present.” , the designer’s ambient aspirations became perfectly articulate, inspiring viewers with the versatile and positive spirit that constitutes PUMA’s serendipitous future.
Enjoy PUMA FUTROGRADE in the gallery above.
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