Western Bureau:
Beauty is big business. But the vast majority of beauty products sold in Jamaica are not locally manufactured, says Suzette Brown, coordinator of the Jamaica International Beauty Expo (JIBE).
Guided by the theme of “Business of Beauty,” JIBE will serve as the ultimate meeting place for creators and providers in the beauty industry to showcase their products and services to consumers, and will open on Sunday at the Montego Bay Convention Center. Finished.
According to Brown, more domestic beauty product manufacturers are needed to produce for the domestic and export markets as most of what is sold in Jamaica is imported, she said JIBE is one of them. told more than 70 beauty exhibitors that it intends to revise as a department. It aims to reshape the local landscape to tap into the over US$675 billion beauty industry.
The industry consists of a range of products used on the body and face to enhance their appearance.
“Unfortunately, the majority of these products are not locally made. We talked about the best-selling beauty products.
At the same time, the JIBE coordinator said the 2019 expo will see 106 exhibitors, significantly more than the 60 gathered during the first staging in 2018.
Recognizing the sheer scale of the industry, Brown encouraged players to better understand how to meet customer needs and upskill to become more knowledgeable about their products.
“We are in the business of beauty and building an industry that too many see as noisy. there is,” she insisted.
“We need to qualify ourselves and understand the importance of customer service,” says Brown. “We need to know our product and the players in our industry.”
albert.ferguson@gleanerjm.com
