This morning, Beauty Breaking News Instagram @trendmood1 shared a speculative post about the imminent launch of Prada Beauty.
The news follows @pradabeauty’s handle appearing on social with “Activating Beauty” on her profile. The only confirmed information at this stage is a new refillable fragrance called Paradox, featuring Emma Watson.
According to @trendmood1 the scent consists of:
Top notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
Middle Notes: Neroli Essence and Neroli Bad Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
Base Notes: Amber Accord (Ambrofix™), Laotian Benzoin Resinoids, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™).
Prada has been active in the fragrance space for years, but its new Instagram and website hint at something bigger. One post’s cryptic caption has sparked the following discussion on the internet:
“Enter the world of #PradaBeauty, a place to reinvent today’s beauty codes and open up new vistas for tomorrow.”
Will the Italian fashion house follow in the footsteps of brands like Valentino, Dries Van Noten and Gucci? The website currently only lists fragrances, and the floral motif used also hints at the scent, but there doesn’t seem to be any new launch announcements.
As for Paradoxe, the bottle depicts Prada’s iconic triangle logo, and the glass packaging is refillable. Considering the job, he is a suitable ambassador.
Read more: Hunter, Kaia, and Kendall Prove What It’s Like to Be a Prada Girl
No word yet on when Paradoxe will be available in Australia, but we’re keeping our fingers crossed for an update, as well as some insight into its skincare and makeup potential.
