holiCHIC’s new collection pays tribute to South Asian mothers and the traditions they pass on to their daughters
New York, September 19, 2022 /PRNewswire/ — Founder and Designer Mega Rao and Creative Director Pooja Desai Shah Indian and Western fashion label holiCHIC’s runway showcases the latest in fashion, including saree power suits, vintage-inspired sarees, upcycled cocktail dresses, and even a few pieces from their men’s line, holiMENs. Featured works from the FW22 ‘Ma’ collection were exhibited.
Ten months in the making, the ‘Ma’ tribute collection is inspired by designer Megalao’s late mother. Jayshree Rasigala A look back at the heritage and values that South Asian mothers pass on to their daughters. It features a modern take on classic Indian fashion inspired by “Mom’s Closet.”
holiCHIC was created by Rao as a means of blending Western and South Asian cultures. As the daughter of immigrant parents, Megha always felt like she belonged in another world. Her designs represent those dual identities. Designer says: Asian roots. ”
This collection is inspired by Megha’s childhood and bond with her mother. “This collection features power business suits, dresses and more made from traditional sarees and represents the strength and resilience of an immigrant mother who never forgot where she came from. Our goal was to continue to find innovative ways to fuse the old, redefining and reinvigorating our cultural heritage while honoring our mother.”
holiCHIC has partnered with Product of Culture to launch the collection.Mumbaipop-up shop in NY last week of New York City The Meatpacking District also offers online shopping at fashion label websites.
First-generation Indian-American, growing up as a designer Mega Rao Her two contrasting worlds of East and West have always inspired her. This fuse was the driving force behind the creation of her brand, holiCHIC. Energized by the vitality of South Asian culture, their designs draw on 100-year-old Indian craftsmanship, flattering silhouettes, hand-dyed fabrics and intricate artisanal embroidery details.
The brand’s mission is to keep South Asian culture alive through fashion expression. The label represents a thoughtful move to create meaningful clothing for versatility and longevity. Timeless staples that can be shopped for more sustainably and worn season after season. You can build your wardrobe with
In particular, holiCHIC is more than just a fashion brand, it forms a loyal community of women who have learned to own and embrace their own identity. For more information, visit holichicbymegha.com.
designer: Mega Rao
Creative direction: Pooja Desai Shah
Concept and shooting assistance: Paleen Bhagat
Styling assistance: @shayosaevents
SOURCE holiCHIC by MEGA