The third edition of the Prada Timecapsule NFT Collection will be released on August 4th. Like his first two installments, it includes a gender-neutral physical component and talented NFTs. However, both are evolving. While physical products are deeply rooted in Prada’s DNA, the practical side of NFTs is being realized.
Here’s how the Prada Time Capsule collection blurs decades, blending digital and physical assets with experience, engaging true fans of the brand on every level.
Print from Prada’s physical archives
Let’s take a look at the physical element, the poplin shirt. Like the previous drop, it’s made using recycled textiles. But if you really know your Prada, this new drop will resonate beyond sustainability values.
Prada lovers will love the Frankenstein-inspired print with lightning bolts and monster hands created by artist Jeanne Detarante for the Fall 2019 men’s collection, which was presented in Milan in January of that year. you will notice that it is
Going even further back than the pre-pandemic, we see a Lurex silk brocade with floral motifs from Prada’s 1950s archives and a silk llama from archive textiles from the 1920s. The shirt also adorns the Lattice his badge featuring a graphic created by his OMA studio, the design studio behind the Fondazione Prada building in Milan.
experience is everything
The practical side of talented NFTs has also been revealed. Advertised as access to unique events and experiences, Prada has announced the first of which will be an invitation to his September fashion show during Milan Fashion Week.
Each NFT has a unique serial number that corresponds to the physical item that accompanies it.
According to the Prada Crypted Discord channel, owners of Prada Timecapsule NFTs (June, July, August) will enter a raffle to win tickets. In total he has only 200 holders, so everyone has a chance to participate.
On the other hand, the numbers are increasing across the board. Results for the first half exceeded those of the same period of the previous year. WWD reported that retail sales, which account for 90% of the group’s revenue, increased 26% to $1.72 billion, while overall revenue increased 22% to $1.92 billion over the period. Net income nearly doubled to $191 million.
The Prada Time Capsule NFT collection launched on June 2nd as an evolution of the brand’s existing physical time capsule initiative established in December 2019.
drops to date
June’s first drop is a collaboration with Cassius Hearst, featuring a black and white shirt with the artist’s signature Brainscan design, while the second July edition features a Prada tulip print, Included jacquard animal print brocade, jacquard floral archival fabric collage. Brocade silk from early 20th century French archives and deco-inspired badges. Both drops sold out quickly.
The online event takes place on the first Thursday of every month and drops limited-edition items on the Prada website for 24 hours only. His Timecapsule NFT project for Prada is built on his Ethereum blockchain, powered by technology from the Aura Blockchain Consortium.
The third drop will take place on August 4th at 3pm. CEST and consists of 50 tokens.