rancho cucamonga, california, August 12, 2022 /PRNewswire/ — “Hope is Alive” is a digital media campaign inspired by the partnership between the Inland Empire Health Plan (IEHP) and SAC Health (SACHS). Loma Linda University Health (LLUH), Ezra Productions, and St. Paul’s African Methodist Episcopal Church of San Bernardino (St. Paul AME) have won a total of 22 healthcare advertising awards.
“Hope is Alive” by Inland Empire Health Plan (IEHP), SAC Health (SACHS), Loma Linda University Health (LLUH), Ezra Productions, St. Paul African Methodist Episcopal Church (Paul AME of St. San Bernardino) Winner of a total of 22 healthcare advertising awards.
Awards span Merit, Bronze, Silver, Gold and Best of Show across the organization including Healthcare AdAwards, Aster Awards, Association of Marketing and Communication Professionals (Viddy Awards), American Advertising Federation’s Inland Empire Chapter, Telly Awards .
A partnership aimed at providing education and resources to Black and Hispanic people in areas with the lowest COVID-19 vaccination rates and highest virus and hospitalization rates, IEHP will reach out to these community members. It started in 2021 as a way to provide information on
“COVID has hit black and brown communities like ours the hardest,” said the St. Paul African American Methodist Episcopal Church (St. Paul AME) pastor. Stephen D. Shepherd Sr. “We are often overlooked because we do not have the assets and finances that others have in our communities.”
With limited access to health care and a historic fear of modern medicine, community organizations must find reliable information to meet residents where they are and get the COVID-19 vaccine to save lives. I knew I needed to offer , support, and encouragement.
unite with purpose
The collaboration includes gathering resources across the IEHP, LLUH and SACH to host COVID-19 vaccine clinics, food distribution events and community outreach at a familiar setting: St. Paul AME Church. I was. This work represents the shared goals of his IEHP’s community partnership with the outreach and health services team, all supporting the organization’s mission: “We heal and inspire the human spirit.” I’m here.
Ezra Productions worked closely with IEHP’s marketing communications team to create this inspiring story and capture the collaboration that made “Hope is Alive.” The public service announcement video serves as a platform for the community and St. Paul AME Church members to share her experiences with COVID-19, acknowledging the fears associated with vaccines and the need for continued community collaboration. was also included.
“We grew up not trusting anything the government tried to give us,” said a member of the St. Paul AME Church who sat next to his daughter during the interview. “I was born blind and a product of the Tuskegee experiment.”
“I turned to her and said. [the vaccine clinic] At church, is it with IEHP? That’s when she said, ‘Please sign me up,'” said the member’s daughter.
IEHP’s Chief Medical Officer, Dr. Takashi Wada“Outreach from the heart, listening and partnering with trusted organizations in our community are key to making that happen. We care and support our members in a way that makes sense. We are grateful to develop and infuse an award-winning collaboration that allows us to… be who they are as individuals.”
Documenting the power of empathy, outreach and community support, “Hope is Alive” garnered thousands of entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and influence Judged by a national panel of judges.
For more information about IEHP, visit IEHP.org. Click here to watch the “Hope is Alive” video.
About IEHP
With a mission to heal and inspire the human spirit, the Inland Empire Health Plan (IEHP) is one of the top 10 Medicaid health plans and the largest nonprofit Medicare Medicaid plan in the nation.in the 26th Annually, IEHP supports over 1.5 million residents. Riverside When san bernardino A growing network of over 7,800 providers and nearly 3,000 team members in counties enrolled in Medicaid or Cal MediConnect Plans. Through dynamic partnerships with providers and community organizations, combined with our award-winning service and tradition of quality care, IEHP never rests until communities enjoy optimal care and vibrant health. For more information, visit iehp.org.
Source Inland Empire Health Plan (IEHP)
