In a sign of the Kingdom’s growing prominence on the global fashion scene, Honayda is now the first Saudi brand stocked at Harrods.
The famous London department store offers pieces from the brand’s Fall/Winter 2022 collection in its eveningwear section.
“We are proud to present our latest collection from Honaida, which is currently on display at Harrods, one of the most iconic department stores in the world,” the Maison posted on Instagram. shop designer.
These pieces are located on the first floor of Harrods as part of a collection called Charms from Afghanistan. Bold patterns, billowing capes, playful layering, delicate embellishments, trademark pleats, rich hues of sunflower yellow, bottle green and royal blue, with an all-white look and gentle shades of powder his pink. Scattered.
Oversized tassels are drawn directly from traditional Afghan clothing, while delicate feather details add a feminine touch.
“Just seeing the resilience and strength of an Afghan woman sparked a spark in me. The silhouettes and artistic tableaus of this Fall/Winter 2022 collection,” says Honaida Serafi, who founded her eponymous label in 2017.
The Harrods development is just the latest attempt at international expansion for the brand, which has grown beyond its Saudi Arabian home base with boutiques in Kuwait, Bahrain, Lebanon, Egypt, France and Panama.
The label is already a firm favorite with celebrities such as Priyanka Chopra in a white pleated jumpsuit by Honaida at the 2020 Cannes Film Festival. She also chose to wear two pieces by Honaida to the wedding of Sophie Turner and Joe Jonas.
Actress Lupita Nyong’o wore one of the label’s structured suits to attend the premiere of . we In 2019, local celebrities like Yousra and Hand Sabri are turning to Honayda for their red carpet looks.
Coming from a family of artists, her mother is a fashion and art historian and her father is a well-known patron. After Seraphi studied Islamic art, she moved to Paris, where she studied fashion at the European branch of the prestigious Parsons School of Design.
Her collection draws inspiration from iconic women in history, including the late Ruth Bader Ginsburg, the starting point for Seraphi’s Spring/Summer 2021 collection. For its Fall/Winter 2020 collection, the Saudi designer pays tribute to the Berber warrior Queen Dihya, reimagining the leader’s military armor in sequins and metallics.
Updated: Aug 13, 2022 at 12:51 PM