Over the years, there have been many well-meaning organizations trying to address the mental and physical challenges that esports athletes face every day.Earlier this year, Gucci went out Did it What about it?
This year, Gucci launched the Gucci Gaming Academy, through a (and growing credibility) partnership with the World Health Organization. GGA not only nurtures rising stars in esports, correct way, aiming for a healthy mind and body. The organization also aims to have a positive impact on the sport itself, seeking to create a more oppressive competitive environment than one that prevents the sport from reaching its true potential.
Take-out: Like Gucci’s NFT Gallery for young and established artists, the Gucci Gaming Academy is more than just an institution, it’s a commitment to an entire community and the future of the sport they love.
How far will Gucci’s journey into gaming and Web3 go? Sure, it’s fun to list Gucci alongside giant game publishers and hardware makers. Perhaps a better comparison might be Red Bull. Once an energy drink that sponsored high-handed extreme sports, it invested wisely and became a major voice in football, racing and other global sports. Over the years, we have expanded our involvement.
It’s easy to imagine the time will come when the Gucci name will have the same impact within the gaming, esports and web3 spaces as it has on the catwalks of Paris and Milan. But what that looks like remains to be seen, and may not really be revealed for years. After all, games and web3 don’t reflect current culture. create culture
This is where Gucci feels at home.