Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    [VIDEO] “Beautiful Send” ~Love letter to inbound skiing~

    27. October 2022

    Why is it so important to keep plastic out of beauty products? Superzero founder explains

    27. October 2022

    Dyson Opens Dyson Beauty Lab at Saks Fifth Avenue Bal Harbor

    27. October 2022
    Facebook Twitter Instagram
    • Home
    • About us
    • Contact us
    • DMCA
    • Privacy Policy
    Facebook Twitter Instagram
    News RiedNews Ried
    Subscribe
    • Home
    • Beauty

      [VIDEO] “Beautiful Send” ~Love letter to inbound skiing~

      27. October 2022

      Why is it so important to keep plastic out of beauty products? Superzero founder explains

      27. October 2022

      Dyson Opens Dyson Beauty Lab at Saks Fifth Avenue Bal Harbor

      27. October 2022

      Givaudan adds Scentaurus Melrose to its range of biodegradable fragrances.

      27. October 2022

      A tragic island beauty waiting to reclaim the crown of a Caribbean holiday

      27. October 2022
    • Business

      US Canada NEXUS Dispute Over Cross-Border Travel Delays

      27. October 2022

      NEWS Suspect charged in shooting of beloved local business owner, Seattle Green Day on Saturday

      27. October 2022

      Corium sells CDMO business for $400 million

      27. October 2022

      Business and Litigation Lawyer – Axios Charlotte

      27. October 2022

      International Transportation and Logistics Gebrüder Weiss Moves U.S. Headquarters to Wooddale, Illinois as Part of Business Expansion

      27. October 2022
    • Fashion

      Chattanooga Fashion Expo Launches Hair Pieces

      27. October 2022

      10 Affordable Designer Brands Fashion Editors Love

      27. October 2022

      Designers combine cultures, good intentions find and create fashion shows at Muertos Fest

      27. October 2022

      Jacoby Brissett Hosts Annual ‘Halloween Fashion Show’ at FirstEnergy Stadium

      27. October 2022

      Kansas City Fashion hosts an annual Halloween show for autism.

      27. October 2022
    • Health

      Next Steps: Rethinking One Health Beyond the Pandemic | International Division

      27. October 2022

      Healthcare Equities Need EHR Standardized Disability Data

      27. October 2022

      UMass Chan’s research targets maternal health risks, hypertension and mental health in postnatal outreach

      27. October 2022

      Louisville organization urges residents, health care providers and property owners to help prevent lead poisoning in children

      27. October 2022

      2022 Employer Health Benefits Survey

      27. October 2022
    • Lifestyle

      Digital and group-based lifestyle counseling to prevent type 2 diabetes shows real-world efficacy — ScienceDaily

      27. October 2022

      GRA Ladies Encouraging Healthy Lifestyles to Increase Income

      27. October 2022

      At a San Francisco restaurant, puppies eat filet mignon.Lifestyle

      27. October 2022

      Travel Bugs: Magical Kauai | Lifestyle

      27. October 2022

      Cash, Free Meals, Lifestyle Leave: How Do Work Benefits Stack Up?

      27. October 2022
    • News

      Rising Above the Gender Gap: Inspiring Words from Women Making Waves in Starship | by Annie Handrick | Starship Technologies | Mar, 2023

      8. March 2023

      AI apps like ChatGPT might finally kill the cover letter

      8. March 2023

      Snow Crash author Neal Stephenson on the metaverse, making movies, climate fears

      6. March 2023

      A new era of technology coverage on Vox

      6. March 2023

      How generative AI from OpenAI and Google is transforming search — and maybe everything else

      4. March 2023
    • Sports

      College basketball rankings: CBS Sports’ Top 100 And 1 best teams heading into the 2022-23 season

      27. October 2022

      Inflation, gas prices looming over sports biz, concessions

      27. October 2022

      Inside a Penn graduate class in the business of college sports

      27. October 2022

      Inflation, gas prices looming over sports biz, concessions

      27. October 2022

      Inflation, gas prices looming over sports biz, concessions

      27. October 2022
    • German News

      Paul Beloger: One year later, the losers, the winners, and the impact of the war in Ukraine on the global economy. | |

      2. February 2023

      Bayern Munich manager Julian Nagelsmann has Jamal Musiara on ice?

      2. February 2023

      Meet Frosty, the 30-foot tall, 20-foot wide Minnesota snowman

      2. February 2023

      Paul Beloger: One year later, the losers, the winners, and the impact of the war in Ukraine on the global economy. | | Columnist

      2. February 2023

      German Authorities Target Jewish Artists on Suspicion of Anti-Semitism for Criticizing Israeli Occupation – Middle East Monitor

      2. February 2023
    News RiedNews Ried
    Home»News»Google pushes its Chrome cookie ban back again, to 2024
    News

    Google pushes its Chrome cookie ban back again, to 2024

    M.KaratasBy M.Karatas27. July 2022No Comments4 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Google is once again delaying its big plans to stop its Chrome browser from tracking you. Its long promised move to block third-party cookies will now begin in the second half of 2024 — at least. This is the second time the company has had to push the deadline back. Both times, the company blamed the delay on difficulties coming up with a new way to track users that was still privacy-friendly.

    Google’s business model likely factored into the decision, too: It relies on third-party cookies for some of its lucrative ad business and is a major player in the digital advertising ecosystem that will be upended by the change. So Google has never been all that eager to make it.

    Third-party cookies are how many ad companies and data brokers track you across the internet. They can see which sites you go to and use that to build a profile of you and your interests — which is then used to target ads to you.

    People who care about their online privacy generally don’t like being tracked this way. Some browsers have responded to this by blocking third-party cookies and making their privacy bona fides a selling point. You can check out Recode’s guide to browsers if you want to know more, but Firefox, Brave, and Apple’s Safari already block third-party cookies by default and have for some time now. Chrome, by contrast, has dragged its heels to do the same. Now it’s dragging them even more.

    Google announced in January 2020 that it would eliminate third-party cookies from Chrome by 2022. The company promised to use those two years to come up with a more private alternative that users and advertisers (and Google) would be happy with. It’s rolled out some attempts since then, most notably the Federated Learning of Cohorts (FLoC).

    The problem is, FLoC doesn’t completely stop tracking. Rather, it puts that tracking squarely in Google’s hands: Chrome users’ internet activity will be tracked through the browser itself, and then Google will put users in large groups based on their interests. Advertisers can then target the groups, rather than the individual. That’s supposed to keep users anonymous while still letting advertisers target them, but it also gives Google much more control over the information collected through it, and ad companies much less. Google was pretty pumped about FLoC, but it wasn’t exactly popular with privacy experts, ad tech companies, or regulators. The United Kingdom and the European Union are investigating if it violates their antitrust laws.

    So Google — which, to be fair, said all along that 2022 was a projected date and not an absolutely certain one — announced in June 2021 that it would need more time to institute its cookie ban.

    “We need to move at a responsible pace,” the company said then in a blog post. “This will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services. This is important to avoid jeopardizing the business models of many web publishers which support freely available content.”

    That last sentence is key — it’s a reminder that your data is the “free” internet’s currency.

    Any company that trades in that currency is always going to find a way to collect it.

    Google’s new timeline was the end of 2023, but on Wednesday, the company announced that it would have to push that back again. Google’s reasoning was that it still needs more time to find an acceptable substitute to cookies after other attempts like FloC flopped.

    “We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024,” the company said in its Wednesday post. That’s more than two years from now, and at least four and half years since the company first announced that it was working on phasing out those cookies.

    The length of time this has taken indicates either that getting rid of third-party cookies isn’t much of a priority for the company, or that they are so woven into the online tracking ecosystem that finding an adequate replacement for them is very difficult.

    Chrome is the most popular browser out there, and it’s also the only one that’s run by a company with a substantial ad platform. Getting rid of cookies and tracking is going to hurt Google. That’s not a factor for its rivals, which is why they’ve been quick to adopt anti-tracking tools and Google is lagging behind until it can find a way to make tracking more palatable.

    Update, July 27, 2022, 2:25 pm: Updated to reflect that Google’s one-year delay is now a two-year delay, with changes in tracking now projected for 2024.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    M.Karatas
    • Website

    Related Posts

    Rising Above the Gender Gap: Inspiring Words from Women Making Waves in Starship | by Annie Handrick | Starship Technologies | Mar, 2023

    8. March 2023

    AI apps like ChatGPT might finally kill the cover letter

    8. March 2023

    Snow Crash author Neal Stephenson on the metaverse, making movies, climate fears

    6. March 2023
    Add A Comment

    Leave A Reply Cancel Reply

    Editors Picks

    US Canada NEXUS Dispute Over Cross-Border Travel Delays

    27. October 2022

    NEWS Suspect charged in shooting of beloved local business owner, Seattle Green Day on Saturday

    27. October 2022

    Corium sells CDMO business for $400 million

    27. October 2022

    Business and Litigation Lawyer – Axios Charlotte

    27. October 2022
    Top Reviews
    Advertisement
    News Ried
    Facebook Twitter Instagram Pinterest Vimeo YouTube
    • Home
    • About us
    • Contact us
    • DMCA
    • Privacy Policy
    © 2023 newsried. Designed by newsried.

    Type above and press Enter to search. Press Esc to cancel.