France last week “general deterioration”citing the European foreign trade balance “Particularly Unfavorable International Situation”Considering the ongoing Russian and Ukrainian crises and the COVID-19 pandemic. However, in the first half of 2022 (H1), the country’s merchandise exports still increased by €285 billion, up 13% compared to the second half of 2019 and above pre-crisis levels.
French Touch – ‘very good recovery’ in cosmetics na
According to the French Beauty Industry Federation (FEBEA), exports in the first five months of 2022 will increase by 19% compared to the same period last year. “Strong Export Power” See you all year round in 2021.
By the end of 2022, FEBEA said it expects French cosmetics exports to reach almost €20 billion.
In a statement, FEBEA general representative Emmanuel Guichard said: “This significant increase confirms to us that the reputation of French cosmetics continues to inspire internationally.”na
For France, the export of these beauty products was important. Guichard said the country is still the world’s leading cosmetics production market, given that he exports 60% of production. It was clear that French cosmetics exports were declining, he said. “Very Good Recovery”.na
Makeup and fragrances top French exportsna
So far in 2022, French makeup and fragrance exports have dominated. “Most Dynamic” in terms of sale, According to FEBEA.
Exports to China, a major destination for French beauty exports in 2021, will be led by makeup, while lipsticks remain the largest exports to the Asia-Pacific country, followed by perfumes. Last year, French beauty exports to China generated her €1.9 billion business, accounting for her 11.7% of total global exports.
French beauty exports to the US and Germany were also led by makeup and fragrances in the first half of the year, although perfumes overtook makeup in these two markets. According to FEBEA, after perfumes, exports of eye make-up in the US and lipsticks in Germany were important.
These export trends are closer to those seen for the full year 2021, with cosmetics, face care and perfumes accounting for 86.2% of total French beauty exports, while face care accounted for most international business last year. was Face care will generate a €7.5 billion business in 2021. Much more than cosmetics, which have collected 1.5 billion euros.
L’Oréal highlights ‘dynamic’ beauty growth worldwidena
Earlier this month, France-based international beauty giant L’Oréal painted a strong recovery in the international beauty market, especially in Europe.
In the first half of 2022 (First Half) earnings, the company reported a 20.9% increase in global sales and a 25.2% increase in net profit.
Two years after the COVID-19 pandemic, it’s clear what consumers want, the CEO of L’Oréal Nicolas Hieronymus said. “Be social and enjoy innovative and great beauty products.” – Facilitate growth in global markets. In particular, Hieronymus said interest in fragrances has skyrocketed around the world, with demand for the category particularly strong in China.
According to the company, in the first half of 2022, total beauty market growth was 6% globally and 14% in Europe. And according to Hieronymus, Europe is now “Complete Recovery”From the effects of the COVID-19 crisis.
