Stay away from that sales rack.
Online reseller thredUP has teamed up with Stranger Things star Priah Ferguson to launch a new phone service designed to stop fast fashion lovers from buying cheap clothes on impulse.
ThredUP launched the initiative after a survey of 2,000 Gen Z Americans found that one-third of them felt “addicted” to fast fashion. Fast fashion includes trendy, affordable clothing sold at the nation’s most popular retailers, including Zara and Forever 21.
Ferguson, 15, said in a recorded message played after a U.S. caller dialed 1-855-THREDUP, “Hey Priah, you’re here to reach the ‘Fast Fashion Confessional Hotline.’ This is what it means to say goodbye to fast fashion.” .
“You and the planet deserve better,” the actress continues, giving callers three different choices.
“If you’re on the verge of a splurge, girl no. Press 1,” Ferguson demands, and the number leads to a lecture from the star on why fast fashion is bad.
Callers can press 2 to hear Ferguson explain why recycled shopping is a great alternative for the environment.
On the other hand, if you press 3, the starlet will share her own fast fashion horror story and ask the caller to put the clothes back on the rack.
“I’m amazed at how many people say they’re fully aware of their personal spending habits and that they’re doing it anyway even though they’re impacting the planet,” said thredUP’s vice president of integrated marketing. , Erin Wallace told Vogue Business this week.
Many young people buy clothes for their social media feeds and discard the designs after wearing them a few times. The clothes are then thrown in the trash, often ending up in landfills where they take decades to decompose.
In 2018, The Post reported on a survey of 2,000 Britons. The survey found that the majority of Britons buy twice as many items of clothing as she did just ten years ago.
The survey also revealed that 1 in 10 respondents threw out clothes after only wearing them 3 times in photos posted on Facebook and Instagram.
On the other hand, one in five respondents admits to dumping unwanted couture in the trash rather than donating or recycling it.