Gigi Hadid has been selling other clothes for years, both as a model and an often analyzed street style subject. Now she wants a piece of the action. The blondest of her Hadids took to her Instagram yesterday to reveal that she is currently working on her own fashion line titled Guest in Residence. (She added “founder, creative director” to her IG bio, so you know it’s serious. Quick trend.
The guest-in-residence’s Instagram account itself remains blank, but Hadid took a sneak peek at his account. The focus of the line seems to be knit. Hadid is pictured alongside designer girlfriend CJ Kim and stylist Gabriela Kalefa Johnson in a photo staring at fabric samples. Hadid also saw some clothes. In one photo she wears a lilac hoodie over a chartreuse turtleneck. In another model she wears a simple but chic orange sweater There is also a heather gray two piece with a cardigan.
Fashion brands make sense. Hadid certainly has some experience in that area. She collaborated with Tommy Hilfiger on the line (complete with star-studded runway shows) for several seasons, and recently released her bikini and swimwear collection with Frankie’s.
Specializing in a particular niche (knitwear in this case) seems like a smart move. From the looks of it, Hadid isn’t necessarily trying to rewrite trends with her brand.
In fact, Hadid may be closer to the Coded Luxury rulebook than the typical celebrity-backed fast-fashion brand. The effect is more “Generation Z” Inheritance“Than euphoria.
Few details about the line are known, but Hadid had expressed a desire for a more traditional office job for some time, especially after giving birth to daughter Kai.
“After fulfilling all my dreams in fashion, I said, ‘What’s next?’ I don’t need another cover or campaign,” she said. identification 2021 magazine.