Dyson is opening its doors in South Florida for the first time.
On Friday, the brand will unveil the Dyson Beauty Lab at Saks Fifth Avenue Bal Harbor. This is a shop-in-shop concept that marks the brand’s first beauty lab, in partnership with the brand’s longtime retail partner Saks.
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said Jordan Saxemard, Senior Vice President of Marketing, Dyson Americas. “Miami is an important and vibrant market, and the Sachs shop offers customers there the opportunity to experience first-hand the innovative properties of our technology.”
Equipped with a washbasin and two styling stations, consumers can purchase any of Dyson’s hair care technologies and have them styled by a Dyson stylist using the Airwrap Multistyler, Coral Straightener or Supersonic. I can do it. Join us for a hair dryer and a free one-on-one product demonstration, no appointment required.
Appointments can be made on the Dyson and Saks websites, with hairstyling appointments priced at $50 and free for customers who spend $299 or more at the time of their visit.
“We want to make sure we grow our brick and mortar footprint. Not only revitalizing and growing the online part of our business, which is very important, but also making sure we have the right retail concept in place. .
The last year has seen tremendous momentum on social media, spurred largely by organic user-generated content (the #Dyson hash on the platform, despite the brand not having its own TikTok account). With the tag boasting 2.7 billion views and counts (with Airwrap and other Dyson hair tools being the subject of most videos), Dyson maintains the importance of building meaningful in-person experiences for consumers. doing.
To date, Dyson has opened demo stores and beauty labs in New York, San Francisco, Toronto, London, Milan, Tokyo, Moscow, Paris, and other cities around the world.
In August, the brand opened its first demo store owner center in Dallas, Texas. Here, as well as a beauty lab and demo store, consumers can experience the brand’s hair care his technology up close, as well as a walk-in service at her bar and a dedicated Dyson his who provides technical support and tips for visitors. team of experts.
“We look at our owners, what we call our customers, where our owners are, and where our future owners are. We are always evaluating where we are.” – Mortar Salon in partnership with Saks is just around the corner.
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