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    Home»Fashion»Celebrity-backed startup NOWwith deals fashion brand ink in Soho – Commercial Observer
    Fashion

    Celebrity-backed startup NOWwith deals fashion brand ink in Soho – Commercial Observer

    M.KaratasBy M.Karatas5. August 2022No Comments2 Mins Read
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    Alex Rodriguez– Backed e-commerce startup NOWwithmenswear brands rod & gun and women’s clothing line La Ligne dressed up 177 Lafayette Street — The building where I used to live we workfirst place.

    The three companies took up 4,386 square feet each. Eretsu Group– Property in SoHo, also known as 154 Grand Street, the commercial observer learned.Building rents range from $75 to $80 per square foot, according to landlord brokers JLL.

    NOWwith acquired the entire three floors of the six-story building between Broome and Grand Streets on a five-year lease. The company, which offers software that allows celebrities to sell products on their social media feeds, is already an industry pioneer. Released in Augustaccording to Properties of platinum‘ Hiro Nishida, represented the tenant in the contract. Raised NOWwith $18 million Nishida said he moved from a separate Soho office for two seed funding rounds in May.

    “This is a unique building in SoHo with windows on both sides,” Nishida said. “No wonder WeWork was based there in the first place.”

    New Zealand-based menswear brand Rodd & Gunn has signed a seven-year deal to expand its retail presence in New York City with offices spread across six floors of the building. The brand has several locations in Manhattan and Brooklyn. 81 Front Street at Dumbo in Brooklyn.

    Finally, the dress and knit shop “La Ligne” launched by the former two people trend The staff also signed a five-year contract to move the office to the entire second floor of the property. La Linge 996 Madison Avenuemoved into the building earlier this year, but it wasn’t immediately clear where the previous office was.

    The building on Lafayette Street is where the WeWork co-founders lived. Adam Newman When Miguel McKelvey After setting up the coworking company’s first 3,000-square-foot location in 2010, WeWork’s rapid rise and fall made headlines. the subject of the book star studded Apple TV+ Adaptation, “We Crashed”. we work shutter We reduced our office portfolio to Outpost in July 2020.

    JLL’s Paul Glickman, Benjamin Bass, Kip Orban, Kristen Morgan When Thomas Swartz Brokered all three transactions for the landlord. Savills‘ Jordan Weiss The Rodd & Gunn deal was handled by Lanyon Groupof Isabel Solmonson Representative of La Ligne.

    Savills declined to comment. NOWwith, La Ligne, Rodd & Gunn and Solmonson did not immediately respond to requests for comment.

    You can contact Celia Young at: cyoung@commercialobserver.com.



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