tights spot: Gruppo Calzedonia at Paris Fashion Week.
The Verona, Italy-based hosiery, innerwear and swimwear group will hold an event titled ‘Calzedomania – A Festival of Feet’ on September 26th, where they will be showing their legwear abroad for the first time, during Fashion Week. Debut on
For the show at the Palais Brongniart, she collaborated with event organizer Villa Eugénie to eschew the traditional catwalk format in favor of a “fully immersive brand experience celebrating the iconic garment: tights”. The brand said in a statement.
Once home to the Stock Exchange, the landmark has hosted shows for brands like Fendi, Raf Simons and Off-White.
“The surreal atmosphere of Calzedomania will involve guests, hosts, international influencers and celebrities on an incredible journey to discover the brand and its iconic style,” said Calzedonia. rice field.
Owning brands such as Calzedonia, Intimissimi and Falconeri, the group has over 2,150 stores in 53 countries, including 215 boutiques in France.
Calzedonia has organized events in Italy, including the Calzedonia Leg Show in Verona in 2017. Meanwhile, Sarah Jessica Parker was among the guests at the 2013 Calzedonia Forever Together summer show in Rimini, Italy.
Gruppo Calzedonia announced last week that it will enter the luxury world with the acquisition of a majority stake in Italian fashion brand Antonio Marras. The group reported earnings of €2.5 billion for his 2021, up 29.1% from his €1.94 billion in 2020. Compared to 2019, sales he increased by 3.9%.
