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    Home»Fashion»Billions on TikTok are obsessed with fashion trends in stores
    Fashion

    Billions on TikTok are obsessed with fashion trends in stores

    M.KaratasBy M.Karatas12. August 2022No Comments6 Mins Read
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    Now you can get a $4.99 rotisserie chicken with a designer deal, but only if you have an exclusive VIP card.

    Member-only wholesaler Costco has become a hugely popular destination for fashion lovers looking to bargain on the latest trends, along with commercial-size pantry items and $1.50 jumbo hot dogs. It is From Hunter boots to affordable fakes of his UGGs, he casually brags about discounted merchandise on social media.

    TikTok, in particular, has become a goldmine for promoting fashion found in not-so-glamorous warehouses.The popular search term “Costco clothing finds” only has about 2 billion views. On the other hand, some hashtags have millions of watches and are counting.

    @CostcoCouture — Jennifer Maldonado’s account dedicated to buying Costco fashion — introduced Deal Hunters to Hunter Chelsea Boots. Her videos got her 671,000 views.

    “It’s all about keeping budgets in check,” a Los Angeles resident told The Post. “Costco brings people from all walks of life together because everyone loves a deal!”

    Maldonado, who works in the cannabis industry, said she began discovering trendy items for herself on two shopping trips a week. After sharing her coveted find with her friends, the 40-year-old launched her TikTok account at Costco in May 2021 for her fans, which now boasts 18,000 followers. .

    “I get compliments every time I wear anything I find at Costco,” she said. want to keep for a long time.”

    Jennifer Maldonado runs a TikTok account @CostcoCouture with over 18,000 devoted followers.
    Jennifer Maldonado runs a TikTok account @CostcoCouture with over 18,000 devoted followers.
    Courtesy of Jennifer Maldonado

    Now, she visits seven stores near her home “at least twice a week” because “every Costco has its own personality.”

    “When I was shopping at Costco, I noticed that the quality of the clothes had improved. There were big brands on the floor, and they were trendy,” said the fashionista, to showcase the products. He pointed out that he did not receive any compensation, but had a history of working in apparel.

    The style guru said she’s seen quality brands like Hunter, Columbia, Ella Moss, and UGG in stores, but the most memorable gem she ever found at a big box outlet was Sale. It was the Jimmy Choo wallet inside.

    The discounted Hunter Boots seem like a coveted item.
    Discounted hunter boots seem to be a coveted item among TikTokers.
    TikTok/costco couture

    It’s no secret either. One of Maldonado’s most widely viewed Costco fashion TikTok posts, which has been viewed more than 410,000 times since June 27, to his 32-degree cushion slide in trendy platform designs for $9.99. It shows hordes of infatuated women. They “had a legitimate crowd,” she noted. On TikTok, Tommy Hilfiger’s packable jacket for $29.99 got 595,000 views, and a $20 Calvin Klein jogger for her “Hey, shoppers!” Seen 608,000 times in video.

    “A lot of the clothes I wear get compliments every day,” she told NPR. “And I always say it’s from Costco, but I get the same reaction.” Costco? Hey, yeah.”

    She is not alone either. One video of him, which has been viewed 74,500 times since it was posted Wednesday, proclaimed, “Don’t walk, run to Costco,” while wearing $30 Skechers sneakers (the 2000s trend is back for his Gen Z The same Hunter Rain boots as his favorite brand).

    Influencer Ashley Bell said in a clip that has been viewed nearly 21,000 times, “Stop scrolling now because this is a sign you’re going to Costco.”

    Costco declined to comment when contacted by The Post.

    Also, it is not limited to stores. His shopping online has also been a boon for Costco fashionistas, with Maldonado modeling his skirt in leopard print for the trending Hillary Ridley S Midi.

    She also promoted websites for designer merchandise such as Tory Burch, Fendi, Givenchy, and Chloe, and stoked The Post for 50% off the Edith tote ($2,290 at Bloomingdales, $1,800 at Costco – members only). is introduced.

    In fact, there are so many on-trend styles that many users buy shakets (the sweater-jacket combination seen on Victoria Beckham’s latest runway show and on the backs of stylish celebrities like Gigi Hadid) for $15. , and the next season is also widely sold. On-trend cargo pants loved by Jennifer Lopez.

    Of course, it’s rare to find the actual couture that’s so easily found at wholesale giant Saks Fifth Avenue, but many other videos feature practical, everyday clothing from popular brands like Jessica Simpson, Champion, and Calvin. We offer a wide range of accessories. Klein, Tommy Hilfiger, etc.

    One teacher, who said she needed clothes made of lightweight fabrics for her school in Hawaii, which doesn’t have air conditioning, showed off some fashionable products for her grade level.

    “I bet no one really wants to see it,” she says in the video, which has nearly 754,000 views. “Am I starting a new trend?”

    The trend has been bubbled for quite some time now, but Costco as a fashion destination has also been the butt of the joke. I teased the store with routine.

    Many shoppers were seen checking out trendy shoes in one store.
    Many shoppers were seen checking out trendy shoes in one store.
    TikTok/costco couture

    “I’m approaching the age where I start getting my clothes in the same place I buy my groceries,” the 40-year-old said in the video, which has 9.4 million views. will catch me at Costco.”

    But according to fashion blog Refinery29, Costco’s “unexpected fascination” with clothing could be a sign of the times. Especially since fleeting trends circulate through fast fashion brands faster than consumers’ minds. deal.

    One of the most widely watched TikToks shows $9.99 sandals.
    One of the most widely watched TikToks with 410,000 watches shows $9.99 sandals.
    tick tock
    In addition to the website where one fashionista found her thread, New Yorkers can visit Costco stores in Harlem, Astoria, Lego Park and Sunset Park.
    In addition to the website where LA-based fashionista Maldonado found her thread, New Yorkers can visit Costco stores in Harlem, Astoria, Lego Park and Sunset Park.
    TikTok/costco couture

    “Costco does a really great job of keeping up with trends and keeping up with the big names in style,” one TikToker told the outlet.

    It may also be a leftover impact from the pandemic that has changed the game when it comes to how we dress as a society.

    “It’s all about comfort,” said one Costco shopper. “It’s like a whole new way of thinking.”

    For Maldonado, not every visit is a win in the fashion department, but she can always count chickens.

    “I usually pick up a few non-apparel items while I’m there to justify my time and gas,” she said. My family lives on Costco rotisserie chicken, and the skins are delicious!



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