Managing a business as an artist is one of the major challenges many creators face in making a living. Enter Beth Maurer. As an advocate for her art, she founded her Arts Spark as a division of her own website and digital marketing firm, IMC Interactive Media Consulting. IMC Interactive Media Consulting has been developing websites since 1996, which has evolved into social media, branding, print design and e-commerce services.
Jade Warrick spreads the joy that art can give
At Arts Spark, Moeller uses her business experience and professional resources to “help artists become artists.” As such, she works with artists to design individual websites, collaborates on art festivals, music and theater productions, and creates an artisanal marketplace for e-her commerce.
Q: How did you get into the entertainment industry?
A: I’m not really an artist. I am interested in art. I play in a community band. I started taking piano lessons when he was in 2nd grade or his 3rd grade. When fifth grade rolled around and everyone got to choose an instrument, I chose the flute. I used to play it all the way through high school. I was in a pep band in college.
Q: How has art influenced your career?
A: Arts Spark is a digital platform that empowers artists with the business side of being an artist. Our focus on artist marketing and branding really helps artists understand how they do their work and how they spread the word.
Q: What challenges did you face in incorporating art into your work?
A: The challenge we see is that when we talk about branding, they see it as too corporate. talk about the image you want to represent. It’s essentially branding, but we don’t use the phrase branding.
Q: Do you have any advice for artists starting their careers?
A: When you start your career, you need to brand yourself. So it’s not just a Facebook page or his Instagram profile. You need your own website. If you choose to do so, you should be able to sell your art online.
Don’t sell yourself short. One of the biggest things I hear about him all the time is, “You’re a young artist. You’re devaluing your work and your experience and your education, so why not put this out there for free?” We are The work you create has value. Know how much materials cost, how much time costs, what you feel you need to make to make a living, and price your products appropriately.
