Made in KSA — Women Entrepreneurs Helping Saudi Arabia’s Economic Growth
Jeddah: Vision 2030 aims to create 1 million jobs for women in Saudi Arabia. Some of the women and companies that are playing a leading role in creating career opportunities in the Kingdom are listed below.
A not-for-profit social enterprise by Nesma Holding Co., Namat integrates women living outside urban areas into the national economy by redefining the possibilities of ‘Made in KSA’, making the Kingdom’s economic and We aim to be able to actively contribute to social prosperity. “
By fusing the principles of lean management, continuous improvement and zero waste with a women-centric agenda, Namat paves the way for socially viable, ethical and customizable garment manufacturing and business. It benefits the wider community as well.
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• Namat, a non-profit social business by Nesma Holding Co., aims to enrich Saudi Arabia’s garment manufacturing industry and draw women into the national economy through the placement and empowerment of women in rural areas. increase.
• Playbook is an all-women-founded startup focused on helping women working in the region achieve their career aspirations.
• Debyazah, a homemade hospitality concept, also seeks to promote culinary science and the art of contemporary food presentation.
Noura Alturki, Vice President of Nesma Holding Co., said: Through our social enterprise, Namat, we aim to enrich Saudi Arabia’s garment manufacturing industry and bring women into the fold of the national economy through the placement and empowerment of women in rural areas. This project inspires with its inclusiveness. “
“Our vision is to replicate tailoring centers throughout the kingdom so that women in all 13 states of Saudi Arabia have access to employment. I believe I can silence the voices of doubt (internal and external voices) and carve out my own happiness in the world,” she said.
Namat has grown into a world-class garment manufacturing and training program employing over 150 skilled women in four tailoring centers within the kingdom.
A startup founded entirely by women, Playbook is focused on helping women working in the region achieve their career aspirations.
Several women leaders from Saudi Arabia join the platform as members to access the masterclass library, join curated networks, solve problems, attend events, and access mentorship. doing.
Members are also attracted to the Business Impact sector where each paid membership (annual fee) is matched with free access scholarships for women and students in underserved communities. The platform will soon distribute thousands of Scholarship Access memberships through NGOs and universities in Saudi Arabia and her MENA region more broadly.
Amal Dokhan, general partner of Riyadh-based 500 Global MENA and one of the few female venture capitalists in Saudi Arabia and the Middle East, gave a masterclass on a platform titled “The Investor Mindset.”
The masterclass consisted of 11 episodes with a running time of over 2 hours. Dokhan divides the classes into sections such as investment terminology, investment strategies for angel investors and his venture capitalists, market capitalization tables, stock dilution, and growth indicators.
Drawing on her personal experience as an educator, founder, angel investor, and VC firm partner, Dokhan helps women founders understand how to connect with investors and what they want from a scalable startup. lead to
Our vision is to replicate tailoring centers across the Kingdom so that women in all 13 provinces of Saudi Arabia have access to employment.
Noura AlturkiVice President of Nesma Holding Company.
Fatima Batook, brand owner of TIMA Sport Apparel and CEO of Switz Group, said “The Investor Mindset” is her favorite masterclass. “This class is open to any entrepreneur striving to grow their business exponentially. A truly insightful masterclass that adds a lot of value to many people.” she said.
Nourah Feteih, author, speaker, environmental advocate, and new Playbook member, said: Playbook does a great job of helping educate women around the world to access the most informative and knowledgeable classes, while learning from entrepreneurs and experienced leading businesswomen around the world. . “
“There are many scholarships in the name of our members. We believe it is the key to endless success in everything we do.”
Playbook co-founder and CMO Shreya Rammohan said: This is consistent with our values of gender diversity and inclusion, and our commitment to investing in relevant learning and development resources that can help our teams network and build their personal brands. . As a community member, you can use the app to network, find mentors, access learning resources, and browse her library of master classes. “
Rammohan says Playbook reimagines and redefines accelerating career growth for women through curated learning resources and a passionate community.
The platform is published on the Apple App Store and Google Play Store.
Female founders in the region will learn from masterclasses, connect one-on-one with masters, and network with other entrepreneurs in their community to help them find tactical content on how to raise money and access capital. I’m finding the bridge for the first time.
The lessons in the playbook guide the platform’s developers and founding team to strategically make decisions, leadership, empathy, mental health, team building, scaling, trusting their intuition, knowing their rights, and preserving their legacy. The volume will grow as we strategically include multiple masterclasses on Family business, and running growth experiments.
Each of these masterclasses are led by over 17 female industry leaders, building a legacy in the form of masterclasses and reverse engineering playbooks to success. These are in Arabic and English and are subtitled accordingly. Plus, it’s complemented by networking features, access to live events, one-on-one mentorship and coaching opportunities, job boards, and other perks.
Nouf Masoud, CEO of Debyazah, a homemade hospitality concept, also promotes the science of cooking and the art of contemporary food displays, aiming to become Saudi Arabia’s first comprehensive hospitality ambassador.
“We aim to support the country’s vision by introducing the Kingdom’s hospitality standards to the world, nourishing the local market and investing in opportunities to improve the hospitality industry.
“We have created a series of Residential Hospitality Workshops for women in Riyadh and Jeddah to not only develop a career in the hospitality industry, but also to develop a hospitality operations system at home by making the house look like a boutique hotel. At Debyazah, we aim to offer personalized hospitality programs and short courses for individuals working in the hospitality sector to develop the ultimate customer and guest experience.”
Masoud believes that to be a successful female entrepreneur, it is essential to overcome all odds and gain support from other companies to help grow your business.
“To create impactful momentum on a national scale, it’s important to work with multiple companies and organizations because they want women in leadership roles and they want women to take on leadership roles. because we are supporting women in
