Saysh has new sneakers and accessories to enhance its product line.
The footwear brand founded by Olympian Allyson Felix and her brother and business partner Wes Felix launched the Saysh Two lifestyle sneaker and matching Scarf by Saysh on Thursday. The product joins the brand’s existing list of styles, including the Saysh One lifestyle sneaker and the Saysh Spike One racing shoe.
Allyson Felix, who co-founded the Saysh brand with his brother Wes in June 2021, said: The shoes represent just that. “
After stock split with Nike in 2019 Dissatisfied with Swoosh’s policy towards pregnant women and mothers, Track and field star Allyson Felix and her brother decided to launch Saysh, a “by women, for women” shoe brand focused on building community.
The Saysh Two features a leather upper, suede tongue and wide satin laces in a variety of colors. It’s available on Saysh.com for $185 and will be available on Foot Locker and Athleta in the coming weeks.
With the launch of this new sneaker, Felix said the focus is on everyday comfort and wear rather than athletic performance, which was a large part of the Saysh One’s launch intentions. , especially designed and manufactured with women in mind.
Throughout 2023, Saysh will focus more on exercise and activity, said its founders, but its target consumers will be those with a more balanced lifestyle, as opposed to professional athletes. will have
Allyson Felix said, “I want to meet you where the women are.” I’m not looking for hardcore performance or carbon fiber plates. [and things] so.
Men June, Seishu announced The company has raised $8 million in Series A funding led by Redpoint Ventures and Springbank Collective, the Athleta brand owned by consumer-focused fund IRIS and Gap Inc. As part of the investment, Gap Inc. acquired a stake in the brand and Athleta entered into a partnership to feature Saysh footwear on its website. Allison’s relationship with Felix and Athleta dates back to 2019. she signed on As the brand’s first athlete partner after leaving Nike.
The brother duo said there may be room for more accessories like scarves in the future of the brand, but the new product represents a deliberate choice based on a deep understanding of the consumer.
The wholesale partner selection process is similar. After partnering with Athleta, Kith and now Foot Locker, Wes Felix said the brand plans to announce another large retail partner in the coming weeks. We also have connections with small businesses along the lines of For example, Wes Felix said Seiche is developing a partnership with Pivot, a black-owned wholesale boutique that recently opened in Ohio, to sell shoes.
“We have the opportunity to share some of the energy behind us with other small business owners like us,” said Wes Felix.
