New York, August 18, 2022 /PRNewswire/ — 5WPR, one of the largest independent PR firms in the United States, today announced that it is expanding its lifestyle practice with the addition of a dedicated retail and e-commerce team.
5WPR’s 2022 Consumer Culture Report aims to uncover the biggest impacts behind buying behavior and emerging trends, and the growing retail power behind e-commerce and consumer sustainability. While sharing insights about power, she also revealed that shoppers continue to want something unique. In-store retail experience.
“Our report’s findings reveal a complex reality facing many modern retailers: when shoppers want to spend money both in-store and online, How can we best reach our consumers?” said 5WPR’s CEO. Dara A. Bush“We have used our findings to not only better guide and assist our clients, but also to guide agency growth. The creation of a team of specialist retailers and e-commerce experts. We believe that will drive significant change in the strategy we offer today’s retail customers.”
Consumers surveyed in the 2022 Consumer Culture Report revealed that shoppers overwhelmingly buy when they need to, rather than where. 61% of consumers agree that they are more likely to buy from stores that offer same-day shipping. At the same time, more than half of consumers surveyed prefer to discover new products in physical stores rather than online, a challenge modern retailers must do to meet consumer expectations and win loyal shoppers. It suggests complex decisions that should not be made.
In 2022, O’Dwyers, a leading publication in the public relations industry, will recognize 5WPR’s beauty, fashion and lifestyle PR division as the third largest PR service in the United States for beauty, fashion and lifestyle clients. named. Product launches, new market expansion campaigns, executive visibility programs, funding announcements, content creation, sponsorships/partnerships, digital media campaigns, sort his leadership, and speaking opportunities.
5W Public Relations is a full-service New York PR agency known for its cutting-edge programs that engage businesses, issues and ideas. Over 275 professionals work in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofits), B2B (Corporate Communications & Reputation Management), Public Relations, Serving Crisis Communication clients. Digital marketing (social media, influencers, paid media, SEO). Named to Inc. Magazine’s Best Workplaces 2022 list and named 2020 PR Agency of The Year, 5W brings a witty, bold and results-driven communication approach to leading companies.
Dara A. Bush
[email protected] / 212.999.5585
Source 5W PR